We design dresses for real women with real, everyday needs

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"When a woman tries on one of our dresses and looks in the mirror and says a little "Yes!" to herself because she loves the way she looks... that's what makes my day - it's what makes it worthwhile."

Joanna Johnston, Founder

NEW FOR YOU

  • In-Store Pick Up

    Skip the wait! Get free shipping when pick up your order in-store.

  • Scan + Shop

    Scan the barcodes of your favorite looks to check if nearby stores have your size and fit.

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    It's back! Sign up for notifications when your most loved items are back in stock.